New York Times Daily 360 Video is a website users can visit to receive a 360-degree experience of the news they are hearing about. NYT creates these experiences by recording with Samsung technology to deliver our news of worldly events, political discussions, and intriguing stories. With the growth of 360-degree videos on the web, NYT strived to bring the readers as close to the stories as realistically possible. They deliver this experience to online readers, but also to those who have downloaded their app (NYT VR) that is available to Android and iOS users. Through the site, NYT delivers realistic news videos that allow their viewers to experience the story being told.
They use this site to post a daily video of an event that would be relatable and/or interesting to experience for readers. For instance, when the women’s marches across our country were happening in February 2017, NYT posted a 360-degree video of the march in New York.
Readers were emerged into the experience of hearing chants and being surrounded by marchers. They have a range of topics that are covered, such as politics, travel, culture, science, and the world. These stories come from multiple publishers, however, the videos have similar techniques. The videos are short lived with only lasting for less than 3 minutes. The reader is placed into the location of the story to where they can see what is happening, hear the surroundings, and overall realistically experience the story. The downside of the experience is that it is extremely short lived. For example, the story “A Standing Rock Camp Is Burned” lasts for one minute where you are experiencing a camp in Standing Rock being burned. You see protesters marching, hear them chanting and witness the smoke from the burning land. This is a story that readers would like to experience. However, the story last for a minute and they are unable to fully grasp everything that is happening. The NYT 360-degree videos are entirely too short for readers and they use subtitles. While you’re trying to see everything, you’re also having to read the text. The combination of the short-lived video and having to read quickly while taking in the visuals becomes difficult.
The most significant benefit of this website and the daily videos is that the audience can experience various places and events. This use of virtual reality is successful in the way it brings users closer to something they care about. It is important for 360-degree videos to place the user into a believable environment and I think the NYT’s The Daily 360 does that. This is a highly appropriate use of virtual reality by bringing users as face-to-event as possible. The site is used to place New York Times’ existing audience into the stories they are being told, but also to bring in a new audience: the audience of those who are currently exploring virtual reality storytelling. New York Times is ahead of many other news sites by making this experience achievable for users. There are aspects of the technique used that can be improved, such as having a narrator and extending the video time. However, it brings an advanced and futuristic way to tell stories that will emerge the audience into the stories. NYT can not only tell the worldly stories, but also get the viewer more involved by activating more emotions towards what is happening.