Advertising Using VR
For my review, I decided to take a look at how advertising can use VR and if it is possible for companies to use VR to help sell their products/services. Since I am going in the direction of advertising/marketing for my future career, I thought it would be neat to be able to take this opportunity to explore what kind of future VR has in advertising. The article I chose to review is titled “What Virtual Reality Will Mean for Advertising”. It was written by Aaron Lubar in June 2016. Lubar works with VR at Google and is the Head of Partnerships. The intended audience for this article could be a wide variety of people. It could be advertisers looking to shift directions and head into a much more immersive, engaging way to advertise to their intended audiences. Or it could be people just looking to see the different ways that VR can be used in the very near future. This article touches on a little bit of everything. I believe that is what makes this article successful, the fact that it touches on many aspects of VR. How it can be used, what the future looks like for VR, is what makes it an appealing article to many different audiences.
This article starts out by talking about how VR in the past used to be this sort of science fiction, it just seemed so wild to think that we would ever be able to create such an immersive setting using our smartphone devices. However, that fiction has now become a reality. Lubar mentions how VR can actually transform our daily lives, by the way we communicate, to how we spend our down time. Brands and companies are now really starting to see just how widespread and impactful VR can be on an audience. They are wanting to create their own VR videos to reach their target audience and give them a different feel for their brand/products by taking themsomewhere else. Certain companies have already gotten a head start on being some of the first to create their ownVR. For example, Cadillac is already using VR to create some of the first virtual dealerships. The article then goes on to talk about how in the not so distant future, cameras will be capturing everything in VR and it will change audience’s lives. How? By being able to take them on the court of a NBA game, or front row at a Beyonce concert. Lubar says VR is the closest thing we have to teleportation.
This article is experience driven by talking about all the potential opportunities VR has in the near future and how many people will be able to be in a place they would never be in if it wasn’t for VR. Lubar’sarticle doesn’t use emotion within it, but I don’t feel that it needed to. I think keeping it to the point and touching on different aspects of the future of VR in advertising made it a great article. This article is very appropriate for VR because it is discussing the future of it. By talking about where it was a few years ago, to where it is now, to where it will be in a few years down the line makes for a very intriguing read. The only weakness in the article would be that it was a little light. I feel as though there could have been a lot more discussed and the topics could have been more in depth as well. Overall, I thought this article was an informative, interesting read.