This 360 video gives an all-access look of what it is like to experience Packers game day in Green Bay, Wisconsin. Part of NFL Immersed, the NFL’s virtual reality series, NFL Films, Two Bit Circus, and Google VR collaborated on this video to give fans a behind the scenes view that has never been seen by fans before. In terms of giving fans a unique game day experience, this video is extremely successful.
The video starts with former Packers nose tackle Gilbert Brown giving an introduction on what makes Green Bay different from other NFL cities. From the location, to the fans, to the atmosphere itself, this video shows off Green Bay’s beloved Packers.
Other interviews are featured throughout the video involving business owners who work near Lambeau Field, Packer employees, and Mayor Jim Schmidt. The employees explain their role on the team and take great pride in their work to make sure every game day is enjoyable for fans.
Other characters involved in the story are fans who live within sight of Lambeau Field. The interviews are done in their homes, with some of them having Lambeau in the background, which really gives a residential feel to a small town team. The stadium holds over 82,000 people, and the video gives an idea of how many people that is by showing the transformation of the city on game weekends.
This video had a little bit of everything. It was driven by characters who shared their personal stories and experiences with the Packers. It was driven by its location by featuring the residential area that is literally across the street from Lambeau Field. Finally, it was driven by experience by showing the transformation of the small town on game day and getting shots of tailgates, a front row view of players running onto the field and the coin toss, and game action directly in front of the fans which clearly highlights their reactions.
This video is perfect for VR because it gives fans a point of view that they have never experienced. While there are several thousand fans who have tailgated and attended a game at Lambeau Field, the number of fans who have never been to Lambeau greatly outweighs them. The video goes even deeper by giving fans field access of pregame warm-ups from Aaron Rodgers, to the coin toss, to the game itself.
The main weakness of this video is the camera shots are cut way too short. There is hardly enough time to fully look around before the next shot is shown. While there are several shots throughout the video, it may have been better to come some of them out and make the rest of them a little longer so viewers can look everywhere without feeling rushed. Other than that, this video succeeds completely in giving fans the feel of game day without physically being at the game.