WithinVR was founded in 2014 by Chris Milk, and Aaron Coblin creators of Google’s Data Arts Team. They’re a company primed for success, and partnered with several large companies like Apple, Google, Sony, HTC, Fox, and LiveNation. Their investors include 21st Century Fox, Raine Ventures, WME, Live Nation, Vice Media, and Tribeca Enterprises. WithinVR is partnered with strong content producers, and promoters. One of the easiest ways for them to reach people is through their iOS App which is well put together, and better than other apps I had considered reviewing like FoxSportsVR, and NextVR Now.
The company WithinVR uses a variety of original content, and content from their contributers, investors, and news outlets. For example, they use New York Times VR stories frequently especially for their behind the scenes stories. Within also takes on personal contributors and their works as well, and other companies like Waffle’s “Dessert Island” featuring Conan. Waffle is an animated Virtual Reality producer. Dessert Island’s- Stop Hammock Time is attached below, and for iOS you should download WithinVR here !
The pictures from the home page are easily accessible and their presentation exhibits free, and premium content. The home page is easy to navigate with recent and topical content based around their “Fright Fest” as shown below. You could see that as a con depending on the user, I liked the themed content around the holidays but that could definitely scare off a younger user.
Category based- the app is easy to use too and has a wide range of up to date content. It’s easy to use and is well segmented once you access the menu features in the top left of the app. This is great for users that’re less acclimated with the app or are looking to browse or discover content. The app has easy access for frequent users downloadable content too for offline usage. Love their presentation as illustrated below.
With strong marketing and pushing content to more users this can be a great medium for new VR users to get into content with, and can be a great way for current VR users to navigate new and topical content. The content is varied too, from imaginative Sci Fi, Animated Comedy, Music, and Animation.
I loved the Hallejujah video (which is in app only) and the and the “I Saw the Future” video. “I Saw the Future” is offers a futuristic view while quotes from Arthur Clarke narrate our growth as humanity, evolution, alien contact, and where we’ll go now. The video is imaginative, well produced, exciting, and crisp. This video is one of my favorites I’ve watched this year. It was created by Francois Vautier and I’ve attached it below.
Most importantly this app shines by its diversity and stellar media. They have many different genres and areas of entertainment covered, and produce prominent media- and are well rounded for the casual virtual reality viewer, to the oculus pro who likes to be scared out of their mind, and the imaginative mind who daydreams of something different or abstract. This is a great app for VR users 13+ and it represents different tastes for varied users extremely well. The only issues are the difficulty embedding because of the website, and the lack of a YouTube, or a channel where people who aren’t familiar with the app can see the videos. I would recommend it to my friends who are trying to get into VR, but don’t know where to start because of its ease of access, and premium content. 9/10.