I will be reviewing Coachella VR 360: Weekend 1 Friday Highlights. This is a music festival that started in 1999 in Empire Polo Club in Indio, California. Attendance at this music festival round to about 250,000 people and the music ranges from Indie to EDM. Coachella is one of the most expensive music festivals in the country, so the concerts are filled with celebrates from all around the world! This video has only received 80,802 views since it was posted, so I suppose it was not promoted correctly considering it is a very appealing video. This video was created and published by Coachella’s YouTube account and personal videography staff that was hired for the event.
This video is a great representation of storytelling because it starts off with a man that has been going to Coachella every year since it started in 1999. He explains his experiences with the music festival, and the logistics of it by using a voiceover method when the camera leaves his face to show the crowd lining up to enter the festival. Then the crowd of people start shouting “open the gates” and this is the segway into the climax of the 360 video.
The video is filmed and edited into a fast motion process so the viewer is able to experience the entire day 1 at Coachella in less than 3 minutes. The video exhibits different angles and positions of the concert stages, acrobatic shows, camping grounds and fairgrounds. This tactic protrays the impression that you are actually at the concert and apart of the crowd of people dancing and having fun at the music festival. The only disadvantage to the video, is that it lacks an ending to the story. It stops very abruptly at the end. I think it would have been more effective to have the man in the beginning, also end the video by giving a few words of why people should attend Coachella.
The cast in this story consists of the audience in the crowd, the man who begins the video and the acts preformed at Coachella on the variety of stages. The audience helped drive the story along because of their enthusiasm and love for the artists on stage. The emotion was clearly seen from all of the types of characters. The performers exhibited passion for the songs they were singing and dancing to, and the audience was able to share it with the performers during concerts by singing along. This video was mainly experience driven because you have to love and appreciate the artists and the atmosphere of the festival to be able to like this video. I say this because the storyline is obvious, it takes you through a day at Coachella, but this would be a great video for people that have never been to the music festival. It gives the intended audience a feel of actually being at Coachella which would help to make the decision if they would like to buy a ticket or not.
This video was very appealing and a great use of 360 VR because of the location and narrative of the story. I loved how it did not matter where you looked with the headset on, there was always something interesting to see at Coachella! The shots were thought out and executed perfectly.